Kulea Bletchley Park Review by Louise A, 2020-04-20T00:00:00
Kulea allows us to have touchpoints with customers that we just can't achieve through social media or our field sales team who are spread thinly across the country. We are starting to build insights into what our customers need and what they want to hear from us. The sales team are also seeing increased engagement following a new campaign going out, which is so comforting during this time. The team at Kulea are always on hand to assist and advise which is so invaluable. Being the only marketeer for our UK office, it's so good having Andrew on hand to bounce ideas off and most importantly, challenge what I am or am not doing. I'm unable to easily share with our reps the behaviour of a contact and the touchpoints they have had with us. I would love to be able to share the CRM behaviour info with sales people - a dynamic snapshot which allows them to take a look at the engagements a customer has had with us, but not access the system itself. Although it's CRM "lite", we are actually gathering data and storing it safely, centrally where we can do something with it. Before, it was on sales reps phones or in their heads. It's early days but we are generating leads and prompting customers to take action with us. Our aim is to raise brand awareness at end-user level in order to create demand from our distributors.