People in Franchising is a podcast hosted by Suzie McCafferty, CEO at Platinum Wave Franchising and David Kaye, Partner at Harper MacLeod LLP law firm. They bring guests from the franchising community together to discuss everything that is happening in the industry including insights and advice for franchisors, franchisees and entrepreneurs!
In episode 18, Nigel Apperley (CEO of Trustist) joined Suzie and David to talk about how the COVID-19 pandemic has impacted franchise clients of Trustist and the industry as a whole. Together, they discussed which industries have been hit hardest by the pandemic, and how many businesses in those industries were able to use their reviews to come out of lockdown even stronger.
Nigel also shares some important tips about the power of online reviews, and how they’ve become even more important during the pandemic with the emergence of COVID secure reviews, including comments from customers about the safety measures implemented by businesses.