Marketing Your way out of a Crisis

On Thursday 18th March 2021, we’re hosting a webinar in partnership with Shoo Social Media all about how businesses can use marketing to help them recover (and thrive) as COVID lockdown restrictions begin to be lifted.


The webinar will include talks from Nigel Apperley, CEO of Trustist, and Chris Morris, CVO of Shoo Social Media, covering historical evidence and information on the best marketing channels to use in the current economic crisis.


To register for the event, please click here.


There will be two sections to the webinar, and details of both can be found below.


Nigel Apperley – Marketing Your way out of a Crisis


In the webinar we’ll be looking at the current economic situation due to COVID-19 and what will happen in the coming months. Compelling proof shows us that now is the time, more than ever before, to increase your marketing spend in effective channels in order to help your business recover from the current economic crisis.


There are some great case studies in the talk including Kellogg’s, Amazon, McDonald’s and Toyota that show how different, well-known businesses have handled historical recessions and the results of their choices.


The talk also includes a case study of a Trustist client from the first lockdown that shows how businesses can use their reviews to maintain their online reputation even whilst they were unable to operate, and how this eventually led to even more benefits when restrictions were lifted.


Chris Morris – How to Build a Scalable Lead Generation Machine Through Facebook & Instagram Advertising


With Facebook being the most popular social media platform on the planet, it is clear to see why businesses are using highly targeted Facebook advertising as a means to reach their desired target audience. This webinar will show you how to set up and create Facebook adverts to do just that.


Social media is one of the most important advertising tools that a business can use. More than 80% of internet users use Facebook, and this doesn’t taper off as audiences get older, as 65% of internet users over 65 have and use a Facebook account. 88% of people aged 18 – 29 are thought to use some sort of social media, with the top sites being YouTube, Facebook, Snapchat and Instagram.


Marketing your way out of a crisis

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