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How do Online Reviews Impact SEO?

SEO (Search Engine Optimisation) is the key to increasing your web traffic and luckily for you, we can help with that!

As you may know, search engines are notorious for following customer trends, from the way they purchase to the manner of which they look for certain things. As the behaviour of the customer changes, you can rely on Google to know how to keep up with a new interface that best suits the customer’s change of shopping preferences.

Local reviews are there to give other, potential consumers an idea of the products, service or etiquette of that business – 93% of customers use online local reviews in determining their buying decisions. But what you may not know is that search engines actually prefer reviews as an SEO determination.

Google Trusts Customers and Local Reviews

To calculate whether a company, product of service meets the standards of its customers, Google utilizes local reviews which in turn contributes to that business’ SEO.

For Google to establish that your company is not just admissible, but your customers or clients have had the best experience that fulfilled everything they needed, positive local reviews provide a reliable source to the search engine.

Negative or mixed reviews can make it appear as though your service isn’t 100% reliable, therefore making your search engine ranking decrease as Google may see you as not being the optimal solution.

Conversion Rates

Conversion rates are measured in percentages through your web traffic. They are calculated by the number of potential customers visiting your website and then dividing that by the total ad interactions or customers you receive. As stated in a Google example, if you had 50 conversions from 1,000 interactions, your conversion rate would be 5%, as 50 ÷ 1,000 = 5%.

This can also be seen within the performance report in your Google Search Console account:

Before committing to a brand or service, many customers put their absolute trust in online local reviews. Positive feedback and star ratings increase the website’s appeal which indefinitely leads to higher traffic on your site.

TRUSTist can help to increase how appealing your company is as we specialise in putting your overall star rating into your organic search results. Customers value their time if they’re shopping or looking for a service on the internet, so to have your star rating in your listings already saves them the hassle of having to look for it themselves – which will not go unnoticed! The stars also help you to stand out from any competition in natural search results, which helps to drive more traffic to your website.

Google sees an increase in the traffic on your website as a clear indicator that your customers believe that you hold the solution to their needs. As long as your website includes information related to what your potential consumers are searching for, you will see a raise in your conversion rates.

Helpful Local Review Sites

Local review sites like TRUSTist, Google and Facebook are top candidates within the online reviewing industry. The majority of customers find it essential to learn about a service, company or product before committing to a purchase which is why reviews sites are so important. When you sign up to TRUSTist, you will receive stars in your search results, your own review page and an account with us where you can manage all your feedback in one place. All things perfect for improving your SEO!

Book a Demo

If you want to know how the TRUSTist platform could benefit your business then please book a demo.

Updated on July 21, 2020

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