Local searches represent 46% of all search engine traffic. If you run a local business, undertaking high-quality local search engine optimization will increase your chances of attracting more custom.

If you want a web page to perform well within search engine results - thus making it more likely to attract organic traffic - it’s important to understand good search engine optimization (SEO) technique.

If you’re wondering how to increase website visibility for your brand, you’re not alone. Improving discoverability and climbing to the top of the Google search results is the holy grail of online marketing.