The Importance of Google Reviews

  How Important are Google Reviews?   Nigel Apperley, Trustist’s Chief Executive Officer, trialled several review platforms during his time as head of E-commerce at Kwik Fit.  None of these platforms had a positive impact on revenues so Nigel decided to focus on collecting just Google reviews across 40 different Kwik Fit branches. All 40

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Fake Reviews

Criminal Convictions and Lawsuits Last year in Italy a man was jailed for nine months for selling fake TripAdvisor reviews to hospitality businesses. TripAdvisor even shared evidence from their own investigations at the trial. That TripAdvisor helped obtain this conviction is an important reminder that industry leaders will catch you out. And it’s not just

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Review Gating – What is it?

In this article we look at Review Gating and what happens if you do it.  This is looked at from an overall SEO point of view. Review gating is simply the pre-qualification of reviews.  Low rated reviews are then not published in to the overall review score for a business.  Sometimes the pre-qualification of a

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