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How To Handle Negative Business Reviews

The majority of your audience – around 67%, to be exact – will only need to see three bad reviews to decide against using your products or services. 94% of people have said that an online review has dissuaded them from using a particular company in the past.

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The Importance of Google Reviews

How Important are Google Reviews?   Nigel Apperley, Trustist’s Chief Executive Officer, trialled several review platforms during his time as head of E-commerce at Kwik Fit.  None of these platforms had a positive impact on revenues so Nigel decided to focus on collecting just Google reviews across 40 different Kwik Fit branches. All 40 branches

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Fake Reviews

Criminal Convictions and Lawsuits Last year in Italy a man was jailed for nine months for selling fake TripAdvisor reviews to hospitality businesses. TripAdvisor even shared evidence from their own investigations at the trial. That TripAdvisor helped obtain this conviction is an important reminder that industry leaders will catch you out. And it’s not just

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