The majority of your audience – around 67%, to be exact – will only need to see three bad reviews to decide against using your products or services. 94% of people have said that an online review has dissuaded them from using a particular company in the past.
It can be very difficult to get a foothold in the start-up world without a big name behind you or tons of investors funding your activities, but it is possible to employ certain tactics to increase trust online
Here we look at how Google cached pages can impact stars in natural search results.
How Important are Google Reviews? Nigel Apperley, Trustist’s Chief Executive Officer, trialled several review platforms during his time as head of E-commerce at Kwik Fit. None of these platforms had a positive impact on revenues so Nigel decided to focus on collecting just Google reviews across 40 different Kwik Fit branches. All 40 branches
A Google My Business (GMB) account is a tool for businesses to create a presence for themselves in Google Maps. A GMB listing is vital if you want to be found locally when people are searching for your services. Many businesses who offer local services, such as holiday clubs or swimming classes, operate from a
Criminal Convictions and Lawsuits Last year in Italy a man was jailed for nine months for selling fake TripAdvisor reviews to hospitality businesses. TripAdvisor even shared evidence from their own investigations at the trial. That TripAdvisor helped obtain this conviction is an important reminder that industry leaders will catch you out. And it’s not just
Reputations are built on happy customers
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