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Hands up! Who Wants to Increase their Sales by 43%?

A guest blog by Ellis Bates financial advisors.     Background   Ellis Bates have been a client of Trustist for many years.  Over the course of the last few months Ellis Bates have been refining their Pay Per Click (PPC) campaign with Google AdWords including the introduction of tailored landing pages and trialling various

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3 Reasons why a Great Online Reputation Leads to Success

If a company doesn’t have a very good reputation, potential customers will look for a more trusted brand elsewhere – almost like it’s instinct!   Did you know that 84% of consumers have stopped trusting advertisements? Ad and marketing claims have slowly become less trustworthy now that the power of the internet has granted the

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Why is Citation Management so Important?

What are citations?   Before we jump into why citation management is so important let’s start by explaining what it means!   When we use the word ‘citation,’ we’re referring to the data itself regarding your business – specifically your business’ name, address and phone number (your NAP data) – anywhere online on. This could

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Using Good Reviews in Your Marketing Strategy

Using your positive feedback in your marketing strategy seems like a no-brainer, but you’d be surprised as to how many businesses actually miss this little trick out.   Yes, having reviews is excellent and your customers having different sources available to them can never hurt, but why not make it easy for them and put

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How to Respond to Reviews

  Previously we’ve explored how to NOT respond to reviews and in other blogs we’ve stressed the importance of responding in a timely manner to online reviews. In this blog we’re going to concentrate on how TO respond to reviews! So, here are our top tips of how to respond to online reviews: Aim to always

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Why Engaging With Customers can Help you Build a Trusted Brand

Consumer engagement is happening everywhere, from social media platforms, review sites and, of course, good old-fashioned in-store conversations.   The way consumers perceive you and your business should be a top concern. How you’re talked about, both online and offline, can affect your brand’s image – that’s why businesses are publicly speaking with their customers

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Reputations are built on happy customers

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