Andrianna Lester

Why is Citation Management so Important?

What are citations?   Before we jump into why citation management is so important let’s start by explaining what it means!   When we use the word ‘citation,’ we’re referring to the data itself regarding your business – specifically your business’ name, address and phone number (your NAP data) – anywhere online on. This could …

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Why Engaging With Customers can Help you Build a Trusted Brand

Consumer engagement is happening everywhere, from social media platforms, review sites and, of course, good old-fashioned in-store conversations.   The way consumers perceive you and your business should be a top concern. How you’re talked about, both online and offline, can affect your brand’s image – that’s why businesses are publicly speaking with their customers …

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A law firm awarded £25k damages for defamatory Trustpilot review

Source.   Commercial law firm, Summerfield Browne, have been awarded £25,000 after they saw new business enquiries fall in the weeks following a review being published on Trustpilot, posted by a former client who paid £200 for advice.   This review was one of five one-star reviews the firm has. However, with 66 of the …

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Why You Should Never Buy Reviews

Source. There are so many benefits to collecting online reviews and focusing your time and effort on collecting as many as possible is something that we can’t recommend enough. But what happens if your customers aren’t interested in leaving a review? Or what happens if you don’t receive any feedback for months? As tempting as buying fake reviews might be, it’s definitely not the right decision to make. It’s …

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