Are Reviews Sector Specific?

A quick online search and you’ll soon see that there are a lot of different review platforms around, including Trustist – a 5.0/5.0 review platform! Some, like Trustist, appeal to every kind of business whether B2B or B2C. Others have chosen to niche down and look after a specific sector such as;

  • Checkatrade which is a directory of vetted and recommended tradespeople.
  • homecare.co.uk which provides reviews for home care, live in care and nursing care providers.
  • Tripadvisor which claims to be the world’s largest travel platform.
  • FinancesOnline which is a popular platform for B2B software and financial product reviews.
  • Auto Trader which reviews car dealerships.

…and the list really could go on and on!

One thing is for sure according to Qualitrics 93% of customers read online reviews before buying a product/service with 91% of those being aged 18-34 who also state that they trust online reviews as much as personal recommendations. Now that’s something to think about!

Outside of sector specific review platforms, there are review sources which aren’t sector specific and they’re extremely important – such as Google. In many ways, Google reviews stand apart because they are one of the most important ranking factors for local SEO whereas other general review sources, say Facebook for example, do not.

So, are reviews sector specific, and should you use sector specific review platforms or not? The simple answer is that – no, in our experience reviews are definitely not sector specific. A good review strategy will increase your online visibility and bring more traffic to your door. As to whether you should you use sector specific review platforms or not – well there is another way! Did you know that you can access the power of really good review platforms and general review sources, including Google reviews, by aggregating your reviews, therefore, giving you the absolute best of both worlds and the most powerful impact? Aggregating your reviews means that you see every review from every review site. Every review will be displayed on your website and the resulting stars will appear in your organic search results. This is powerful as it enables you to respond to your customers, but it also shows you an instant snapshot of what your whole online reputation is like.

Just one last thing to think about…at Trustist, and unlike most other review sites, we employ not one but two tiers of aggregation!

  1. We aggregate reviews on a location-by-location basis to improve local sales
  2. We do this for your brand to make sure that everyone notices you before your competition!

So, if you’re looking to implement a review strategy into your business and need a review platform that will help your business and reputation grow – look no further because we’re right here!

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