How Trustist Works

In the summer of 2014, the Pigeon Update and Google My Business dashboard were launched marking significant changes to the way businesses operated online. At the same time TRUSTist was founded by Nigel Apperley, former E-Commerce Director of Kwik-Fit, Canon Cameras, Slendertone and WWRD (Waterford, Wedgwood, Royal Doulton).

TRUSTist has since become the market leader in generating sales for businesses by helping them to use their local reviews to get stars against their listings in natural search results.

Stars in Search Results Using Local Reviews

Having stars in natural search results helps to get you a higher Click-Through Rate (usually 30% - 50% more).

A higher Click-Through Rate means that a listing can appear higher up in the search results and being higher up in the search results means achieving a higher Click-Through Rate – they go hand-in-hand! Over time your natural search traffic will increase, usually by around 30% - 60%.

This increase in traffic can then lead to an increase in the amount of enquiries/sales you get through your website.

Free Google Local Search Results Analysis

Contact us for more information:


Contact Us: 01904 217 110 -

See Your Potential: Comprehensive analysis of your Google Local Search results showing individual location and total estate performance.

How much could your sales / location traffic improve by?